Procedure

There is a new procedure for Senior Ad submissions this year! Since there is a limited amount of space allotted, Senior Ads will be sold on a first-come, first-served basis.

We’ll begin collecting Senior Ads on Monday, September 4, 2009. The sale will continue, as long as space is available, or until November 25, 2009, whichever comes first. If the ad space has sold out, an announcement will be posted on the Langley Website that the sale is over. No ads will be accepted after November 25, 2009… please, no exceptions.

Priority will be given to ads created by parents for their individual students, and ads for teams or groups of friends will be accepted only if space permits. The maximum amount of ad space per senior is one-half page. If parents, grandparents, or siblings wish to purchase more than one ad, then the half page may be divided into separate ad spaces.

The decision to move the deadline up, and to spread it out rather than to collect all on one day was made for several reasons. Mainly, the enormous number of submissions sent in last year was more than the staff could manage in a short period of time. Meeting the publishing deadline proved to be very difficult.  This new schedule will give the new staff members time to learn the ad creation process and allow us sufficient time to catch and correct errors.

Guidelines for Creating Your Own Ad

Picture limits apply regardless of who creates the ad layout. (1/2 page = 4-picture limit, 1/4 page = 2-picture limit, 1/8 page = 1-picture limit) See Senior Ad Order Form for more details.

To ensure that your image and text quality is suitable for offset printing, be sure that your design has adequate resolution. Create your layout to the dimensions of the ad you wish to purchase, with the resolution set to 300 ppi/dpi.

Do not use Microsoft PowerPoint or Microsoft Word to create the ad, as the export resolution for these programs is not high enough for offset printing. We recommend using Adobe Photoshop, Adobe InDesign, or Microsoft Publisher to create the ad.

Avoid grabbing images from the Internet, as this resolution is usually too low, resulting in blurry, blocky pictures. It is best to use scans from original photos, or original picture files made with digital cameras.

When burning your files to a CD, include the original program file used to make the ad (.psd, .indd, .pub) as well as .jpg/.jpeg or .tiff format.

1. 
   

2. Why is Resolution Important?
   

3. Higher resolution = Higher print quality.
   

4. Although these two files appear to be similar, the image on the left has higher resolution and will print much more clearly.